Over the past five years, specialists of LLC "White Smile" have created their own unique line of dental cosmetics: powders and mousses for teeth of different sensitivity, whitening strips and unique mouth rinses, lip plumper and ecological toothbrushes. In addition, this bleaching technology, developed for beauty-studios, has no analogues on the market. All production has passed a long, but necessary way of certification and has the Certificates on state registration. These official documents confirm conformity to all sanitary and hygienic norms of member countries of the Eurasian Economic Union. Denta cosmetics is recognized as safe and effective.

Today LLC "White-Smile" is more than 370 partners in the Customs Union. Franchise provides a choice of various options for work - from mobile and home studios to large image salons for tooth whitening. At the same time the company does not burden its partners with either a lump sum payment or royalty payment.

In 2017 and 2018 the prestigious Forbes magazine placed the company in its TOP 25 (rating of the best franchises) in the category "Investments up to 1 million rubles" on the 14th and 7th places, respectively. Receiving the "Star of Quality" at the end of 2018 was another confirmation of high technology and quality of products and leadership in this area of the beauty industry. It is not superfluous to note that none of the company's direct competitors have ever been represented in these rankings.